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The ultimate guide to promoting virtual events

Promoting a virtual event successfully might take some time and perseverance, but the results you acquire afterwards make the effort worth it.

The year 2020 brought about many changes in our lives, and the escalation in popularity of virtual events was one of them. When the whole world went into quarantine, Virtual meets were the only weapons in the arsenal of all brands- whether big or small- towards conducting events to endorse and market their businesses all around the globe. Those who couldn’t adapt to the new normal ways faced various losses in their revenues.

However, the shift from in-person to online events requires alterations in the marketing strategies of the brands to successfully make an impact. To attract a large audience, event planning needs tactical implementations of the ultimate tool at our disposal, i.e., the internet.

Here’s a guide you can follow to lure spectators in big crowds (not literally!) to your online events:
Take the assistance of social media tools: Several social media features could contribute a great deal in attracting audiences to your event. Let’s take a look at some of them:

• Stories: Instagram, Facebook, Snapchat, and WhatsApp- almost all social media platforms have the option to post stories nowadays. Posting on social media apps to provide tease and registration details for upcoming events, will amplify the overall responsiveness of the event with the objective audience. Furthermore, the countdown feature on Instagram helps create a sense of urgency among people to register for an event.

• Live Streams: Just like the Stories features, most social media applications now have the option to live stream as well. If your event is open for all occurrence rather than a paid registration event, you can use this feature for more engagement.

• Creating an attention-grabbing Facebook event: Facebook also provides a special feature for creating events where the target audience gets info about the what, when, and where of the event. There’s also an option for RSVP’ing to the event that sends constant reminders to the attendees about the timing, so they wouldn’t miss it by chance.

Email Marketing: However popular social media marketing may be, forgoing email marketing could be a fatal mistake for your events’ reach. People who have subscribed to your curated email list are people who are interested in your brand and sending them email newsletters is a must.

Keywords and Hashtags: Almost everyone who has ever stepped into the world of social media knows how important selecting the right hashtags is. Keywords and hashtags help people who’re searching online for topics related to your events to see your posts. Hence, don’t miss out on this golden opportunity to gain possible attendees.

Word of mouth: Even though digital marketing makes up for more than half of a marketing campaign, the ‘word of the mouth’ technique will never be irrelevant. Don’t be reluctant in asking sponsors, partners, or even employees to promote your virtual event to markets increase your program reach exponentially.

Promoting a virtual event successfully might take some time and perseverance, but the results you acquire afterwards make the effort worth it. 

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